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Brat Fest Memorial Ride: Miles for Cause

Announcing the inaugural Brat Fest Memorial Ride.

Originally published on Saris.com.

Every year bicyclists around the country pledge their support to advocacy organizations with sweat, miles and dollars. This year we're excited to announce a new charity ride for the Madison area, in partnership with the World's Largest Brat Fest.

Poster from the Brat Fest Memorial Ride

Our goal is an aggressive one: to raise $100,000 to benefit Badger Honor Flight. With these funds Honor Flight will be able to charter one plane to take 100 local veterans, along with a guardian, on a trip to Washington D.C. as a thank you for their sacrifice and service.

Cyclist on an indoor bike trainer at Truax Airfield in Madison, WI

From hosting the Honor Ride for five consecutive years to our recent photoshoot at Truax Airfield (see above), supporting our nation's heroes is a cause close to our heart. We've seen then the positive impact of an Honor Flight trip first-hand, so this year we're doubling down on our commitment and bringing our efforts to veterans here to our home state.

A more aggressive fundraising goal, a bigger venue, new routes – we're going all out and we cordially invite you to come along for the ride. We hope to see you with helmets on at the inaugural Brat Fest Memorial Ride.


We hope to see you this May here in the Badger State's Capitol, Madison.